Instagram Reels → YouTube Shorts

Your Reels, mirrored to YouTube.

Reels and Shorts want exactly the same file, which is what makes uploading to both by hand so irritating. Shortcast watches your Instagram account and publishes every new Reel to your YouTube channel as a Short, at full resolution.

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Same video, two upload flows

There is no creative reason to post a Reel and a Short separately, because the format, the length and the aspect ratio are identical. The only thing standing between the two is a download, a transfer and a second upload form. That is the part worth automating.

Setting it up

  1. Connect Instagram as your main channel

    A professional Instagram account is required, which is a free setting in the Instagram app.

  2. Connect your YouTube channel

    Sign in with the Google account that owns it. Shortcast publishes straight to your channel.

  3. Post a Reel

    Shortcast notices it within minutes and uploads the same video to YouTube as a Short.

Good to know

Full resolution

The original file is re-uploaded rather than a compressed screen copy, so your Short looks like your Reel.

Your own titles

Use the Reel caption as the Short title, or set a default title for the channel and keep it consistent.

Add more destinations later

The same Reel can go to TikTok and Facebook at the same time by connecting those accounts too.

Questions

Is the Reel caption used as the YouTube title?
By default, yes. You can also set a fixed title for your YouTube channel if you prefer.
Does the Short keep the quality of the original Reel?
Yes. Shortcast downloads the original video file and re-uploads it, rather than re-recording or heavily recompressing it.
How quickly does the Short appear?
Shortcast checks your Instagram account every five minutes, so a Reel is normally live on YouTube within minutes.

Other routes

Stop uploading the same video twice.

Start free with 10 reposts. No credit card, cancel whenever you like.

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